Our Story, Our Why?

In 2011, New Zealand experienced their worst environmental maritime disaster when the Rena, a container ship, spilled tonnes of fuel into the Bay of Plenty. Dave Guthrie kept track of the impact the spill had on the environment, the people affected, their dogs, the marine life and birds, and the time taken using irresponsible methods to “mop up the mess”.  He decided to find a quicker, more environmentally sustainable solution to clean up oil spills, so governments could be prepared. 

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Dave looked into numerous different types of materials that soak up oil and supported by ANSTO’s world-leading materials analysis capability, we tested and trialled hundreds of different combinations. We invented Sucoil (‘Suck Oil’),  a unique granular sponge material that rapidly absorbs oil from land or water, without absorbing water, never sinks and gets lost and, importantly, beats any other existing material because it can be reused many times with little loss of function.

These images represent the granular cell technology of the core of the sponge.

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Our vision

is to clean our earth and its oceans more efficiently and sustainably than ever before, thus leaving the planet healthier than we inherited it.

Sustainable Oil Recovery

Company Timeline:

2011:
RENA OIL SPILL, NZ
 

Occurred off the coast of Tauranga, New Zealand in October 2011. The spill has been described as New Zealand's worst maritime
environmental disaster.

2013 - 2018:

R&D
 

After many years of testing various materials, ingredients and additives, the "Sponge Bob Sponge" was created as a sustainable solution to disasters like the Rena Oil Spill.

2019:
SOR IS CREATED
 

Sustainable Oil Recovery was formed under the direction of our Managing Director and Marine Captain Marc Kuhl and its board.

2020:

SUCOIL SPONGE IS BORN

 

The sponge was rebranded
under the Sustainable Oil Recovery brand's umbrella and trademarked as the Sucoil® Sponge.

2020-21:

SOR
PATENT

 

Provisional Patent: 2020901778 application filed for Australia. An international patent was filed 12 months later.

2021:

CLIMATELAUNCHPAD
FINALISTS

 

SOR was an Australian national finalist of ClimateLaunchpad
which is the world's largest
green business ideas competition.

2022:

XTREME TECH
WORLD FINALIST

 

SOR is a Global Finalist of XTC 2022. Xtreme Tech Challenge is a non-profit
organization behind the world's biggest startup competition in the world.

2022 - 23:

TUGGERAH LAKES
STORMWATER TRIAL

 

SOR's Stormwater Solution will be implemented at Tuggerah Lakes, NSW in a three-month trial with Central Coast Council.

Awards

SOR is a Global Finalist of XTC 2022. Xtreme Tech Challenge is a non-profit organization behind the world’s biggest startup competition that aims to help startups change the world for the better. In our quest, we are supported by leading corporations, VCs, foundations, policymakers, universities and tech conferences.

 

SOR was an Australian national finalist of ClimateLaunchpad which is the world’s largest green business ideas competition.

 

Working with

Cockatoo Island Marine, Cockatoo Island, Sydney Harbour 

 

Memberships

SOR is a member of the Queensland AI Hub.

SOR is a member of the Marina Industries Association.

Currently Sponsoring 

SOR is currently a sponsor of Ocean in Motions.